Paddy Power Technology
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There never was a ‘Paddy’ Power originally, the first name was chosen to highlight the Irish-ness of the brand. However, David Power’s son is named Paddy, and today he is the face of the brand as its marketing manager. At that time a number of UK bookies were making inroads to the Irish market, so Paddy Power deliberately played up the.
Technology plans are moving full steam ahead at Paddy Power, with a new chief information officer recruited to oversee the IT underpinning the Irish bookmaker's exponential growth. Paddy Power is one of the most distinctive consumer brands in Europe. A multichannel betting operator, our world-class PaddyPower.com online operation combines with over 600 stores across the UK and Ireland, an ever-growing online customer base and marketing that’s well known for its cheek. The good news is that the Paddy Power has been designed and crafted with mobile devices in mid, so you will find that all of our games – from new slots and live dealer titles to roulette and blackjack – look fantastic on your smaller screens, even if we do say so ourselves.